Promotieonderzoeken
3 Resultaten
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Organizational responses to incidents in an online context
1 feb 2012Word-of-mouth communication (WOM), either positive (PWOM) or negative (NWOM), is known to be one of the most important drivers of consumer decision-making and organizational outcomes such as reputation and sales.
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Organizational Responses to Incidents in an Online Context
1 feb 2012De opkomst van sociale media heeft de interactie tussen consumenten en bedrijven voorgoed veranderd. Waar mond-tot-mond reclame eerst voornamelijk een proces was waarbij een consument één andere ...
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What makes SMEs successful in cross-border e-commerce? A multi-national study.
12 jul 2016 - 23 jul 2020Domestic business-to-consumer (B2C) electronic commerce (e-commerce) markets in countries such as the UK, Germany, and the Netherlands are nearing saturation, which makes expansion across national borders for ...