Urban Vitality Open Science

A company’s corporate reputation through the eyes of employees measured with sentiment analysis of online reviews

Rapport

Corporate reputation defines itself as the overall assessment of a company's performance over time (Kircova & Esen, 2018). Organizations with a positive corporate reputation create a competitive advantage and are more likely to influence customer's behaviors and attitudes (Kircova, 2018).

Recent studies have shown that corporate reputation is usually measured through qualitative interviews, surveys, and focus groups (Smith, 2010).

The purpose of this paper is to measure corporate reputation from online reviews that are publicly available on the web.

Reference Loke, R. E., & Lam-Lion, R. (2021). A company’s corporate reputation through the eyes of employees measured with sentiment analysis of online reviews. 378-385. Paper presented at 10th International Conference on Data Science, Technology and Applications, Online . https://doi.org/10.5220/0010620603780385
Published by  CAREM 1 January 2021

Publication date

Jan 2021

Author(s)

R. Lam-Lion

Publications:

Research database