Programma Ondernemerschap
drs. M.L.M. van Hees (Marco)
After his academic studies at Dutch and Spanish universities, and some years of international travelling and working, Marco van Hees started his professional career at the strategic product marketing dept. in the high-tech industry (Philips/NXP). During the early years of the internet he moved to product management and new business development in digital media (Wolters-Kluwer/Intrabouw, Nozema/KPN broadcasting). Later, Marco van Hees worked as an international distribution manager at Tata Steel, where he combined his career with teaching young professionals at the University of Applied Sciences.
From 2010 Marco van Hees has worked at several Dutch universities and at the EVO/Fenedex trade organisation, introducing students and professionals into the dynamics of strategic marketing, supply chain management and sustainable business modelling. Currently he is also actively involved as a researcher in the HvA Urban Technology programmes, developing new innovative sustainable business models.
Van Hees has always combined his professional career with running a small business, experimenting with online media technology and sustainable business models. His latest project focusses on experimental business models and partnerships around beekeeping in both rural and urban environments. Interested? www.imkerschool.nl
According to Mr van Hees, his main personal goals are:
“- increasing my personal coaching/training skills in order to inspire others to make use of, and further develop, their personal talents
- connecting people from various cultural backgrounds and nationalities in order to develop new ideas and put international education/learning on an ever increasing higher level
- experimenting with multimedia and explore new learning methods
And thus:
- develop a more innovative, healthy and sustainable environment
- have fun, be inspired and learn from people and new surroundings
- stimulate and grow creative thinking, innovation, cooperation and common sense
- make information and concepts more transparent and applicable"
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Motives, drivers and barriers to urban upcycling
van Hees, M. L. M., Oskam, I. F., & Bocken, N. (Accepted/In press). Motives, drivers and barriers to urban upcycling: Insights from furniture upcycling in the Netherlands. Journal of Cleaner Production, Article 144485. https://doi.org/10.1016/j.jclepro.2024.144485
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Collaborative business model experimentation for urban upcycling
van Hees, M. L. M., Oskam, I. F., & Bocken, N. (2024). Collaborative business model experimentation for urban upcycling. Abstract from 9th International Conference on New Business Models, Donostia San Sebastian, Spain.
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The Emerging Landscape of Urban Upcycling: identifying manifestations in a city context
van Hees, M., Oskam, I., & Bocken, N. (2023). The Emerging Landscape of Urban Upcycling: identifying manifestations in a city context. 1101-1107. Paper presented at 5th Product Lifetimes and the Environment Conference, Espoo, Finland.
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Business models of collaborative urban upcycling initiatives
van Hees, M., Oskam, I., & Bocken, N. (2023). Business models of collaborative urban upcycling initiatives: Understanding how strategic partnerships accelerate upcycling of discarded furniture and interior design products. 1-5. Paper presented at 8th International Conference on New Business Models - Maastricht, Maastricht, Netherlands. https://doi.org/10.26481/mup.2302.22
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Repurpose
Lepelaar, M., Oskam, I., van Hees, M., de Leede, A., van Vorsselen, J. (Ed.), Diemeer, M. (Ed.), & Groote Schaarsberg, N. (Ed.) (2022). Repurpose: kennis en kansen voor upcycling van afgedankte producten, onderdelen en materialen. Hogeschool van Amsterdam.
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Unravelling repurposing
van Hees, M., & Oskam, I. (2021). Unravelling repurposing: a taxonomy for a promising circular business model strategy. Paper presented at PLATE-2021, Ireland.
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Unravelling repurposing
van Hees, M., & Oskam, I. (2020). Unravelling repurposing: a taxonomy for a promising circular business model strategy . Abstract from 5th International Online Conference in New Business Models, Nijmegen, Netherlands.
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Stimulating entrepreneurs to make use of waste streams
van Hees, M., & Oskam, I. (2019). Stimulating entrepreneurs to make use of waste streams: business model tools for the residue-driven business model approach. 543-547. Abstract from 4th International Conference on New Business Models, Berlin, Germany.
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Re-Organise The Game
Mulder, M., van den Akker, J., Schrik, Y., van Hees, M., Lange, K. P. H., & Oskam, I. F. (2019, May 23). Re-Organise The Game: Preparation reader. Hogeschool van Amsterdam, Play the City, Circle Economy .
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Van reststof naar rendement
Kraaijenbrink, J., Oskam, I., Boerema, M., van Dijck, E.-J., van Hees, M., Martina, R., & van Winden, W. (2018). Van reststof naar rendement: een gids voor het ontwikkelen van reststof-gedreven business modellen. Hogeschool van Amsterdam.
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Re-organise
Mulder, M., van den Akker, J., Lange, K., van Hees, M., Verloop, J. W., Schrik, Y., & Oskam, I. (2018). Re-organise: sluiten van stedelijke kringlopen door decentrale verwerking van organisch bedrijfsafval: onderzoeksscases stadslandbouw. (Publicatiereeks HvA Faculteit Techniek). Hogeschool van Amsterdam, Faculteit Techniek.
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Benutten van organische reststromen in stadslandbouwgebied NoordOogst
van den Akker, J., van Hees, M., Mulder, M., Lange, K., Schrik, Y., & Oskam, I. (2017). Benutten van organische reststromen in stadslandbouwgebied NoordOogst. Hogeschool van Amsterdam.
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Benutten van organische reststromen in stadslandbouwgebied Tuinen van West
van den Akker, J., van Hees, M., Mulder, M., Lange, K., Schrik, Y., & Oskam, I. (2017). Benutten van organische reststromen in stadslandbouwgebied Tuinen van West. Hogeschool van Amsterdam.
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Decentrale organische reststroomverwerking
Schrik, Y., van den Akker, J., Mulder, M., Lange, K., van Hees, M., Oskam, I., & van Kasteren, H. (2017). Decentrale organische reststroomverwerking. Hogeschool van Amsterdam, Urban Technology.
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Tentoonstelling van Repurpose design objects uit RDD&M onderzoek en afstudeeratelier op RAI-Interclean internationale handelsbeurs Amsterdam
van Hees, M. L. M., & Oskam, I. F. (2010). Tentoonstelling van Repurpose design objects uit RDD&M onderzoek en afstudeeratelier op RAI-Interclean internationale handelsbeurs Amsterdam: Waste Management Innovatielab in samenwerking met RENEWI en onderwijs TBK-Business Engineering. Exhibition