2021 European E-commerce Report

The European continent is home to diverse markets, with e-commerce markets that also vary greatly. Digital skills, including internet use, alongside purchasing power, are all factors that impact the adoption and growth of e-commerce.

During the COVID-19 pandemic, internet use increased at a normal growth rate, rounding off the year with 89% of the population accessing the internet (this encompasses all 37 countries). Although GDP did not see substantial growth,2021 is projected to be a better economic year for the continent.