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Making online products more tangible

the effect of product presentation formats on product evaluations

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Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates different online product presentation formats to the three-dimensional concept of product tangibility. We test how the three tangibility dimensions influence perceived diagnosticity and, eventually, online purchase intentions.

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Reference Verhagen, T., Vonkeman, C., & van Dolen, W. (2016). Making online products more tangible: the effect of product presentation formats on product evaluations. Cyberpsychology, behavior, and social networking, 19(7), 460-464. https://doi.org/10.1089/cyber.2015.0520
Published by  CAREM 18 July 2016

Publication date

Jul 2016

Author(s)

Charlotte Vonkeman
Willemijn van Dolen

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